Branding, marketing, and design? They're not just my job; they're my passion, my core.

My career took off in the thrilling world of Los Angeles events and design while also soaking up experiences from around the globe and absorbing diverse cultures, shaping my perspective along the way. As an entrepreneur, I've let my creativity soar, blending it with a solid grasp of business principles and a love for trying new things. This dynamic setting has allowed me to collaborate with some truly outstanding companies and organizations, playing a pivotal role in bringing various brands and ventures to life. From calling the shots as Creative Director to getting hands-on as an Art Director, I've worked across a wide range of sectors – from marketing and entertainment to after-market products, cannabis, events, tech, and beyond. Along the way, I've left my mark on brands like Target, Wells Fargo, LA PRIDE, DIRECTV, Epic Records, and many more. And the journey? It's far from over.
A common assumption about branding professionals is that we possess a keen eye for detail, an endless wellspring of creative ideas, and a profound mastery of color and typography – a perception that often holds true. But, what often goes unnoticed is that, when sculpting a brand, the focal point is the consumer (you).

In the realm of brand creation, my approach always begins with an exploration of the psychographics and demographics of the intended audience. Frequently, the client's personal preferences and inclinations take a back seat to the paramount consideration of what the consumer desires. One of the most prevalent pitfalls in branding lies in the tendency of designers and clients to craft a brand based solely on their personal aesthetics, neglecting the critical aspect of connecting with the consumer's psyche, motivations, and aspirations.

As a creative business professional, I am honored to have played a role in elevating underserved communities of color by showcasing their positive contributions. A primary objective in my marketing endeavors is to consistently depict all ethnicities in an uplifting and unifying manner, while also celebrating the beauty and cultural richness of our diverse world. My commitment extends to acknowledging and spotlighting the achievements of Black, Latino, and Asian Cultures, propelling them to the forefront of the global marketing arena.
Canvas Rebel Interview

Canvas Rebel Interview click here

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Bold Journey Interview click here 

Open the link in Google Chrome
New Releaze Magazine Interview

New Releaze Magazine Interview

IABC Speaking Engagement

IABC Speaking Engagement

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